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Seller Resources


For most families, selling their home is one of the biggest financial decisions they will ever make. The process can be daunting, with many important questions that need to be answered. Choosing the best Realtor to market and sell your home can make all the difference, turning an otherwise difficult, stressful process into a comfortable, informed experience that you are in control of. As the premier Portland real estate firm, we will make sure that you get the best price for your home, in the least amount of time.

  • We analyze and determine home values in the Portland market every day. As top real estate experts, we can help you determine exactly what your home is worth in the current market. Then, as experienced professionals, we'll market your home and negotiate on your behalf to sell your home at the best price possible.
  • We will aggressively market your home not just locally, but on a national basis. Through our professional contacts and affiliations, as well as our advanced technology tools, we can instantly put your home listing in all of the places qualified buyers are looking. Within minutes, we can alert every Realtor in the Portland area, as well as national firms that specialize in helping people relocate to this area.
  • We will come to your home and personally advise you of how to best prepare your home to get the highest price, in the shortest amount of time.
  • We will protect your best interests throughout the entire process. You can leverage our years of experience as top real estate professionals to answer all of your questions about every aspect of the selling and closing process. You will be informed and in control, every step of the way. It's our job to make sure your home selling experience is as comfortable and painless as possible!

Selling Your Home?

Market Snap Shot

Sign up today for our free Monthly Market Report and keep tabs on the markets that interest you most! It’s easy to have the data you need delivered right to your in-box electronically.

  • Type in your first name, last name, e-mail address and the zip code for your area of interest.
  • Click on the “Sign Up” button.
  • Check your in-box for an immediate market report.

Your market report will be updated monthly for as long as you subscribe to our service! These updates are absolutely free with no strings attached.

Search for homes, look for active real estate listings in your area on an interactive map, or research the area’s market history by reviewing inactive listings.

You can also review zip code area market pricing details, review area home and property listing details including size, amenities, number and types of rooms and a whole lot more!

Sign up for a FREE monthly market report

What's My Home Worth

One of the first steps in selling your home is establishing a competitive listing price as well as analyzing the current market trends, comparable sales and the unique characteristics of your property.

We will prepare a Comparative Market Analysis or CMA, which is a detailed report to help you determine fair market value for your property. The analysis will contain a summary of the homes currently for sale as well as the recent real estate transactions in your area for properties that are similar to yours. While none of the properties will be exactly like yours, they will provide a good basis by which to compare your home with properties in the neighborhood.

Please provide us with some brief information about your home and your contact information in the fields below. We will contact you at a time which is most convenient for you to view your home and prepare a Comparative Market Analysis. You can also sign up to receive our Market Snap Shot which is a monthly interactive map showing you all the relevant information about the market in your area including average prices, average days on the market, new listings and community information.

Tell Us About Your Home

Get The Highest Price

Effective marketing is the key to selling your home quickly and getting the highest price. Aggressive, effective marketing of our Clients' homes by every available medium is how we've become one of the leading Portland real estate firms. It's our job to assure you get as many qualified offers as possible, allowing you to extract the highest price the market will bear.

One of the most important elements of marketing your home effectively is setting the price right. Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your home's full, fair value. As experts in the Portland real estate market, we analyze community data and set area home prices every single day. We'll work closely with you to assure that everything possible is done to get the highest price, in the time frame you need.

The condition and appearance of your home are also critical factors in getting the best price for your home. We'll personally walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things we can point out to you that are easy and inexpensive, yet go a long way toward triggering those "buy" emotions.

As your Portland real estate partner, Park Place Real Estate will negotiate furiously on your behalf throughout the entire process to ensure that your best interests are protected.

Pricing Your Home

Once we have prepared a Comparative Market Analysis and reviewed it with you, we will need to determine the most appropriate price to market your home at. Everyone selling a home has different goals that need to be factored in when calculating the selling price. Is your goal to get the maximum sales price for your house, and if so, are you willing to have your house on the market for many months? Is your goal to sell your home quickly, and if so, are you willing to sacrifice some of your potential profits to sell more quickly? Would you like to establish a balance between selling your home quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house as well. We will factor in how quickly houses are selling in your area, current interest rates (which impact the buyers looking at your home), the strength and desirability of the local school system, and finally whether it is a buyer's or seller's market. We'll then recommend a price at which to list your home which takes into account your goals as well as the local market.

Improvements That Pay

If you’re thinking about remodeling your kitchen, or finishing your basement, you probably want to get your investment back when you sell your home. But when it comes to payback value of home improvements, some are definitely more profitable than others. As a general rule, kitchen and bathroom projects usually get a nice return on investment, typically 90% or more. Things like adding rooms or finishing basements tend to pay back the least. Finishing a basement usually returns less than 50%, so it’s not a project likely to show profit at selling time.

There are a number of factors that go into determining how well a project will pay back. Payback value depends a lot on the current market conditions in your neighborhood. If the market is hot and homes are selling fast, you can expect a higher payback value than you would get in a slow market.

The type of project you do and how it fits in with other homes in the area can have a big influence on payback too. If you put your money into the wrong type of improvement, you won’t get your money back. But if you're smart about what you do, you can add value to your home which will make marketing it in the future even easier. The payback will be better on improvements that are in demand and conform to your neighborhood’s standards. Adding a second bathroom in a neighborhood where most homes have two bathrooms will give a high return on investment. Building a large addition that makes your home twice as big as the other homes on the block probably won’t pay back very well. Likewise, the popularity of a project will factor into how much it pays back. An improvement heavily customized to your wants and needs won’t pay back as well as something more common to other homes in the neighborhood.

Another factor to consider is the cost of the improvements. If you can do the work yourself, you can save significantly on the cost of the project and greatly improve the chances of getting a good return on the investment.

The list below is compiled from several published surveys and shows typical payback for some popular remodeling projects:

  • Kitchen remodeling – 90%
  • Add a bathroom – 90%
  • Bathroom remodeling – 80%
  • Install central heating – 90%
  • Install central air – 75%
  • Add a deck – 70%
  • Replace windows – 70%
  • Add a room – 55%
  • Build a pool – 45%
  • Finish a basement – 40%

If you are considering selling your home sometime in the next 24 months, contact us to discuss your improvements and whether they make sense for your needs and how they will impact the marketing of your home.

Reasons Homes Don't Sell

If you have had your home on the market for several months and haven’t seen much activity or any offers, chances are that one or more of the reasons below are to blame.

Your price is too high
No doubt about it, the most common reason for a home not selling is that the asking price has been set too high. The reasons for setting your price too high to begin with are many. Regardless of the reason though, if you’ve priced your home too high, you’ve set yourself up for a number of obstacles to selling your home. Even if you do get an offer for the overly high asking price, the deal may fall apart before closing because the buyer may have problems financing at too high a price when the appraisal report is sent back to their lender. Look at other homes for sale, ones as similar and as close to yours as possible. If they are going for less than you are asking, you may be priced too high. The fact is, your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales price.

The condition of your home
Your home has to compete against other similar homes on the market, as well as competing against shiny brand new homes. The more you can do to make your home look appealing to a buyer, the better your chances for a quick sale. Look at your home with a critical eye – put yourself in the buyers position. A buyer doesn’t want to have to do anything except move in. Your best “bang for the buck” in improving the condition of your home are paint and flooring. Make sure that all of the paint is in great condition, both inside and out. Repainting doesn’t cost too much, and will usually make the biggest impact on buyers. Make sure all of the flooring looks good too. You may want to consider putting in new carpet. Again, it’s not that expensive but it sure does make an impact on buyers coming to look at your home.

Location, location, location
It’s the oldest cliché in the world, but it’s true. When it comes to real estate, it’s all about location! When it comes to homes, things like how good the schools are, crime rates, visual appeal of the neighborhood and noise or the smell of pollution can all effect how desirable the location is. If you’re in a bad location, we can help to minimize some of the impact by suggesting improvements to the house. But the only really reliable way to overcome a bad location is with a lower price.

The market is slow
You’ll hear it described as a slow market, or a buyer’s market, or maybe a cold market. But it all means the same thing- home sales in the local area are slow. There are too many homes for sale and not enough active buyers. There are several things you can do to combat a slow market. The most effective strategy is to sell at a lower price. Buyers expect to find bargains during a slow market. You can also offer to pay some concessions to help a buyer that might not have a lot of cash.

Your home isn’t easily accessible
To get your home sold quickly, it’s important that other agents in the area show it to as many potential buyers as possible. When a busy agent is compiling a list of homes to show a buyer, the agent will naturally tend to show those houses that are easiest to gain access to first. If you have several days and times during the week, especially weekends, which you do not allow showings then the likelihood of agents wanting to show your home will not be very good. The easier it is for an agent to show your home the more likely it will be to have a lot of buyers come and take a look.

Selling One, Buying Another

In a perfect world, you sell your old home and buy the new one on the same day. Given that it can be difficult to always time it that way, here are some things to keep in mind as you negotiate the sale of one house with the purchase of another.

Selling First

  • Selling your home before buying a new one minimizes financial hazards. Even if you have to find temporary housing, it’s generally cheaper than two mortgages.
  • Get pre-approved for a loan on the new home.
  • If you’re ready to accept an offer on your home, but haven’t found the right new home, negotiate a long escrow or a sale/lease back. This will give you more time to look for the new home. Otherwise, look for temporary housing.

Buying First
It happens. You’re only thinking of selling, and suddenly the right home shows up. Now you have to sell your old home quickly. Here are some tips on making things work in your favor:

  • Negotiating a long escrow on this side of the sale works, too. You can also make the purchase contingent on your house selling. This will work better in a slow market, but it’s worth a try in any market. You never know what may also work best for the seller of your new home.
  • Try and schedule the closing date of your current home prior to the closing on your new home. Temporary housing is generally a better situation than two mortgages.
  • Take a close look at what price you’re going to ask for your home. Make sure it’s realistic in the current market.

Home Owner Warranties

A home warranty pays repair or replacement costs for the mechanical systems and built-in appliances that break down in a home. Warranties can be purchased by either the buyer or seller in a real estate transaction. When the seller is paying for the warranty, it is usually paid for and goes into effect at closing. The coverage period is normally one year. Usually, central heating and air conditioning systems, electrical, plumbing and major appliances are covered. It's important that you read the policy closely and understand what is and is not covered. The cost for a one year home warranty typically runs between $300 and $450, depending on the size of the home and the specific types of coverage. In addition to the policy premium, there is normally a deductible of $50 - $75 to pay when making a repair claim. One of the more commonly used warranty companies in the Portland Metro area is Fidelity Home Warranty (www.homewarranty.com)

There are some very good reasons to pay for a home warranty when selling your home. Providing a warranty can help set your home apart from the competition. Buyers will appreciate having a warranty and will feel more comfortable about buying your home without worrying about hidden problems. Providing a warranty can even result in a higher price, offsetting the cost. Certainly it can make it easier for a buyer to make an offer. These assets make the home warranty an excellent marketing tool.

In addition to marketing advantages, you could also avoid getting sued down the road. When a major appliance, heating or air conditioning system goes bad shortly after a home is sold, it's not uncommon for the buyer to blame the seller. Unfortunately, this can and does lead to lawsuits. Providing a home warranty with the sale of your home can go a long way towards preventing these types of suits.

If you are buying a home and it doesn't come with a warranty, you may want to consider paying for one yourself. The first year after buying a home is a time when most people don't have a lot of cash on hand to cover problems that might arise. Having a one year home warranty in place can provide peace of mind during this time, and if something does break down, could really save your budget.

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